Sales and Analogy

September 12th, 2015

“That reminds me of French Impressionism in the late 1800’s.” “What are you talking about?” said my future client. “In the second half of the 19th century,” I continued, “the annual Paris Salons controlled the commercial art world. If you didn’t go to the academy and paint in the traditional romantic style, you couldn’t get an exhibition at the Salon Read More...

The Next Three

June 15th, 2010

At Selling with Creativity we are working through a list of a dozen actions a salesperson might do or say at a first meeting with a new prospective client.  Here are actions four through six.  Remember, it’s your first time face to face with a new client.  Are these things you would do or say? 4)   Summarize a transaction you are currently working on with a well-known client Read More...

The Product Question

June 4th, 2010

Question number three of the yes or no quiz is below with our response.  Is this something you would explain at a first sit-down meeting with a prospective client? 2) Explain the three most common problems your product solves. Unless the three challenges they face are exactly the three problems my product will solve, I do not explain this Read More...

The Picture on the Wall Question

May 26th, 2010

Here is question number two (and my response) to the salesperson's 'would you or would you not' quiz.   Is this something you would do at a first sit-down meeting with a prospective client? 2)  Ask a question about a picture on their office wall. Too hokey? Does it seem to much like a glad-handing salesperson trying too hard to be chatty?  Despite this risk Read More...