Cold Calling: 4 metrics that tell you if you should be.

September 1st, 2014

The battle over cold calling rages on. Is cold calling a necessary part of being a salesperson? Or should a good salesperson never be cold calling? The battle continues because the answer is contextual. Both of the above statements are true, depending on context. Whether cold calling is useful depends on your situation, your industry and your product Read More...

The First Conversation

May 1st, 2010

This blog is a merger between structured creativity and selling.  There is a natural union between the two.  Since 1993, I have been exploiting that union for myself and for my clients. This blog is perhaps just another iteration of that exploitation.  It is a sales blog, but underpinning everything in it, is structured creativity Read More...