“I have an idea that won’t help me at all…”

September 10th, 2010

You're in a meeting with a potential new client. While you're listening to your client talk, an idea occurs to you that might be useful to them, but won't help you at all. Do you take time out of an already short meeting to explain your idea? Or, do you stay focused on understanding the needs they have that your product or service might be able to meet? This is probably an easy one for most folks Read More...

The First Conversation

May 1st, 2010

This blog is a merger between structured creativity and selling.  There is a natural union between the two.  Since 1993, I have been exploiting that union for myself and for my clients. This blog is perhaps just another iteration of that exploitation.  It is a sales blog, but underpinning everything in it, is structured creativity Read More...