What Legendary Coach Bear Bryant Can Teach Us About Selling

October 3rd, 2014

A team of academic researchers once asked Bear Bryant why Alabama football was so successful under his tenure. Bear Bryant's reply: “Because I love my players, and they love me.” The researchers were skeptical. Alabama football, like any team, was measured on wins and losses. The researchers theorized that the team’s won-loss record (or the amount of love they had for their coach) might not be the most useful measure or motivator for individual players Read More...