Sales Insight: How to Cross the Credibility Threshold

November 21st, 2014

Gina is a super smart twenty-six year old. She just got her doctorate from Yale University. She wrote her doctorate thesis on the market evolution of a cutting edge tech product. Ultimately, Gina sees herself in academia, but she’s taken a sales job with an established high-flying tech startup that produces the product she did her thesis on Read More...

Referral anyone?

January 7th, 2011

The twelfth and final question in the Selling with Creativity would-you-or-would-you-not salesperson's quiz: Do you ask a client at the end of the meeting if they know anyone who might benefit from your product, service or expertise? For me, asking for a referral at the end of a meeting has never been entirely authentic Read More...