Wooing the C-suite

February 6th, 2012

While prowling around LinkedIn to check on the conversations in the sales groups, I recently saw questions and advice about 'selling to the C-Suite. Some salespeople espouse starting only at the CEO, CFO or COO level. Their logic is sound and simple; if you can generate some traction at that level, you're off to a good start Read More...

Three New Questions

August 27th, 2010

Imagine that it's your first time face to face with a new prospective client. At Selling with Creativity we are looking at a dozen things a salesperson might do or say at that meeting. Which ones would you do? Assume two general objectives for a first meeting with a new prospective client,  1) You want them to think of you as a creative person that they would like to know, and 2) You'd like them to think of you as useful Read More...

The Product Question

June 4th, 2010

Question number three of the yes or no quiz is below with our response.  Is this something you would explain at a first sit-down meeting with a prospective client? 2) Explain the three most common problems your product solves. Unless the three challenges they face are exactly the three problems my product will solve, I do not explain this Read More...