Where does innovation come from? The New Yorker recently featured an article on the topic of great white sharks. Giant, roaming hunting machines; white sharks have survived basically unchanged for hundreds of millions of years. They prowl the oceans alone covering thousands of miles. Because these sharks are such solitary creatures, there are still many things we have yet to learn about them Read More...
While prowling around LinkedIn to check on the conversations in the sales groups, I recently saw questions and advice about 'selling to the C-Suite. Some salespeople espouse starting only at the CEO, CFO or COO level. Their logic is sound and simple; if you can generate some traction at that level, you're off to a good start Read More...
We're at the beginning of a quiz here at Selling with Creativity. I am proposing some things a salesperson might do or say at a first meeting with a prospective client. Here's the first one and my response. 1) What is your company’s overall strategy and what are the three biggest challenges or objectives that the strategy creates for you? I do ask this question Read More...
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