We've all had "that's what I should've said" moments. After a discussion is already over, the perfect one-liner, ideal comeback, elegant analogy or consummately constructed point occurs to us. The one parlay that would have made our argument. Golfers have a name for the do-over of a shot that didn't go where they wanted, the Mulligan Read More...
The face-to-face meeting with a client, especially the first one, is the single most important event in the sales process. Stumbling block #2 during meetings with new potential clients (read #1-No Traction) takes on the business mantra: "It's not personal, it's just business." If you lose a piece of business with a client to a competitor, does it feel personal? When a startup entrepreneur gets angel funding, do you think it feels personal? When you’ve invested ten years building a team, does it feel personal when that team succeeds or fails? No matter what we think or say, part of being human is that most things that happen to us feel personal Read More...
The face-to-face meeting with a client, especially the first one, is the single most important event in the sales process. Not screwing it up is a useful thing. There are five big mistakes to watch out for in that all important first meeting with a potential new client. They are 1. No Traction, 2. the Robot, 3 Read More...
My seven year old is studying geography. She endeavored, recently, to draw a map of the world with continents, poles, the equator and compass directions. The result? If you can accept each continent as an amoeba-like lump, she nailed it. Europe, as we live in France, is placed in the middle. Then, as I named them, she scribbled in the locations of the oceans Read More...
A sales meeting is most effective when your prospective client is willing to answer the questions you ask. If they think you're just another useless salesperson, you won't get there. Getting to the point where they are ready to answer your questions, is crossing the credibility threshold. Establishing your credibility usually requires you to do some talking Read More...
For the last 10 months at Selling With Creativity, we've been conducting an ongoing 'would you or would you not quiz'. Here's a summary of the 12 questions we asked and a summary of the response, whether we think it's a good idea to do these things at a first meeting with a prospective client. As barometer we assumed two general objectives for that first meeting Read More...
When you have a meeting at a prospective client's office, do you ask for a tour? Is an escort around the client's office space an effective use of your time? Ask for a tour. First, you never know who you’ll run into, the chairman or the CFO or an old friend from college, which happened to me once in New York City Read More...
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