That first face-to-face client meeting is the most important moment in the sales process. There are five stumbling blocks that trip up salespeople in prospect meetings. This article discusses #4 Total Recall. (see #3 - the Lex Luther) The best client sales meetings don't feel like a formal meeting Read More...
The face-to-face meeting with a client, especially the first one, is the single most important event in the sales process. Stumbling block #2 during meetings with new potential clients (read #1-No Traction) takes on the business mantra: "It's not personal, it's just business." If you lose a piece of business with a client to a competitor, does it feel personal? When a startup entrepreneur gets angel funding, do you think it feels personal? When you’ve invested ten years building a team, does it feel personal when that team succeeds or fails? No matter what we think or say, part of being human is that most things that happen to us feel personal Read More...
“That reminds me of French Impressionism in the late 1800’s.” “What are you talking about?” said my future client. “In the second half of the 19th century,” I continued, “the annual Paris Salons controlled the commercial art world. If you didn’t go to the academy and paint in the traditional romantic style, you couldn’t get an exhibition at the Salon Read More...
Gina is a super smart twenty-six year old. She just got her doctorate from Yale University. She wrote her doctorate thesis on the market evolution of a cutting edge tech product. Ultimately, Gina sees herself in academia, but she’s taken a sales job with an established high-flying tech startup that produces the product she did her thesis on Read More...
The French? Really? On the surface, French customer service seems like an oxymoronic concept. Every culture has its code for unlocking customer service. If you use the code, you get better treatment. In the U.S. as you walk the aisles of a grocery store looking for Grey Poupon, what do you say to the clerk in the aisle if you need help? You say “Pardon me” (if you’re in the commercial), or “Excuse me Read More...
If your job has a sales component to it, sooner or later you’ll step into the question of whether to sell to a friend. The question can be framed by two competing perspectives. "I always sell to friends. We already have a level of trust, and friends are the easiest people with whom to do business Read More...
True or False? What you'll remember from a meeting, without any other recall activity, is about ten percent of what is said. Here's the breakdown... Fifty percent of what gets said in a meeting is missed by one or more parties to start with. Eighty percent of what isn't missed will be forgotten in forty-eight hours Read More...
My seven year old is studying geography. She endeavored, recently, to draw a map of the world with continents, poles, the equator and compass directions. The result? If you can accept each continent as an amoeba-like lump, she nailed it. Europe, as we live in France, is placed in the middle. Then, as I named them, she scribbled in the locations of the oceans Read More...
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